I have a long history of working with clients in the residential real estate business. In fact, it was Prudential Real Estate Affiliates that told my boss that they would take their business elsewhere if I didn’t relocate to California to open up an office and personally manage their account. And upon doing so, I became part of the company’s in-house public relations team for the remainder of the years we represented them.
Lately I have been doing a lot of content and digital marketing for individual agents at Douglas Elliman, here in the New York City market. For some, I have been creating customized monthly email newsletters. I use content marketing to put the agent in front of their contacts on a regular basis, strengthen those connections by positioning them as a knowledgeable source of information, and engage these targets whenever possible. You can see some examples of these newsletters – which have been consistently delivering open and click rates that exceed the industry averages by 47 and 83 percent, respectively – in the Portfolio section of this site.
For others, I have been doing various copywriting assignments, from bios to bylines. I even developed a simple website for one team of agents, and have been providing ongoing social media support for another. I am always willing to work with agents, teams, and companies looking to market themselves in this highly competitive field.