I have decades of experience building brands, managing reputations, and delivering results across all of the marketing disciplines. I have conducted market research and analysis, developed positioning, and crafted messages. I have created and implemented integrated, multi-channel, data-driven communications plans that have effectively achieved the objectives targeted. I have raised awareness and understanding, established thought leadership, launched products and services, nurtured customer communities, and cultivated new audiences and markets. I have also driven internal communications and shaped corporate culture. And I have plenty of project management experience as well, consistently delivering results on time and on budget.
With years of experience serving as a senior executive both in-house and on the agency side, I am a hands-on leader with a successful record of recruiting, managing, and developing staff at all levels – often in multi-location and matrixed environments. I have built communications departments from the ground up, training staff and establishing best practices, policies, and procedures. I am also a team player who knows how to manage by influence, foster collaboration among colleagues, and build a consensus among a variety of stakeholders.
As a media relations expert, I have a long track record of generating favorable earned media coverage in top-tier print, broadcast, and online outlets targeting local, national, and international audiences. And I have managed and marketed numerous events, including grand openings, press conferences, professional symposiums, and on-site promotions.
I am a strong, accomplished writer with a wealth of experience in both writing as well as in managing the design and production of print and digital content and collateral. And I know how to distill complex issues and information into language that resonates with specific, targeted audiences.
I am also well-versed in content marketing and digital communications. I have created and managed websites, including producing daily online content and driving sales through e-commerce. I have written and produced blogs, email newsletters, online ads, and even a few videos. And I have developed and implemented social media strategies, maintaining day-to-day social networking activities using a variety of platforms.
As a data-driven marketing professional, I have conducted research, led focus groups, tracked web traffic and lead generation, and provided analysis to help sales and other departments. I have also established and tracked KPI’s to effectively measure ROI and maintain an environment of accountability and continuous improvement. And I have plenty of experience in sales as well, including market analysis and prospecting; presenting, pitching, and negotiating deals; and customer relationship management, retention, and growth.
In addition, I have regularly provided communications counsel and support to senior executives, both in-house and as a consultant. I am an excellent speaker and presenter, have frequently served as the primary spokesperson. And I also have experience in advocacy, cause-related marketing, change management, community relations, crisis communications, customer/member relations, grassroots marketing, internal communications, and issues management.