Fundamental to both marketing and much of corporate communications, public relations has been the backbone of my career. It is best defined as the management and dissemination of information between a company and its constituents, which is why it is really a subset of and integral to both marketing and corporate communications.
In the traditional sense, public relations was often focused on using third-party endorsements, such as the media, to convey information and influence various target audiences (primarily the public, hence the name). But as I explained on the home page, the tech-driven transformation of the communications business has significantly blurred such distinctions, which is why having a broad communications background is so beneficial these days.
That said, I have a wealth of experience in the development and implementation of strategic public relations plans designed to engage, educate, and motivate a wide range of audiences across multiple channels. I have worked in the business-to-business, consumer, corporate, and technology sectors. And I have developed the ability to quickly master new markets and industries to the point where my counsel and expertise are used to shape a client’s communications strategy.
I have launched products and services as well as built and reshaped brands. I am an expert at writing press materials and generating earned media coverage. I have developed positioning and crafted messages, increased awareness and understanding, established thought leadership, nurtured customer communities, and cultivated new audiences and markets. I have managed numerous events, including grand openings, press conferences, on-site promotions, trade shows, and professional symposiums.
In addition, I have significant experience in corporate communications, including expertise in branding, change management, corporate identity, internal communications, and reputation management. I also have experience in advocacy, cause-related marketing, community relations, crisis communications, customer/member relations, and issues management.