Writing has always been one of my greatest strengths. In fact, as a result of my reputation as a writer, I was asked by the Public Relations Society of America to write an article on the importance of writing in public relations. I have even taught courses on writing as part of in-house training programs. So it’s no surprise that I have amassed considerable experience as a copywriter, well beyond crafting the traditional press release.
I have written and produced a wide variety of print and digital content and collateral over the years, including advertisements, annual reports, award entries, bios, blogs, brochures, bylined articles, case studies, catalogs, direct mail, feature articles, magazines, newsletters, Op-Eds, presentations, press materials, proposals, sales materials, social media posts, speeches, surveys, talking points, technical articles, videos, websites, and white papers. I’ve even worked as a freelance journalist and started an online soccer magazine, for which I generated an average of 20,000 words of original content each month.