Collateral feels like such a dated term. Traditionally it refers to all those printed pieces we used to create (and often still do) for marketing and sales purposes, such as annual reports, brochures, catalogs, direct mail, magazines, newsletters, POP pamphlets, sales sheets, etc. Now we tend to lump that all in with content. And that makes sense because they are printed forms of content, which is probably the best way to define traditional collateral in today’s marketing landscape: printed content.
As such, I have written copy for a wide range of printed content over the years. I have also managed the design and production of many of these items. And I am currently learning Adobe InDesign so I can produce collateral like this. You can learn more about my work in each of these areas by visiting the pages I have hyperlinked to in the text above.
Chris Dobens Communications 