Background

AGinSI-082310During my 25-year career, I’ve built brands from scratch and helped reinvent and reinvigorate many established ones. Some of the clients I’ve worked with over the years include: Advanced Elastomer Systems, Asphalt Green, AST Computers, Coors, Creamer Dickson Basford, Douglas Elliman, Franklin Covey, Hershey’s, Magnet Communications, Monsanto, Panasonic, Pizza Hut, Prudential, S.C. Johnson Wax, Sohmer Associates, Sonoco Products, William Morrison Communications, and Windmoeller & Hoelscher. For a detailed overview of my background, you can download a copy of my resume.

A Reasonably Brief Overview
I began my career working for integrated communications agencies, serving clients in the business-to-business, consumer, corporate, and technology sectors. I’ve handled advertising, collateral development, digital marketing, direct mail, events, and public relations for clients ranging from start-ups to Fortune 500 global corporations. I even launched a West Coast office for a $26-million Havas-owned agency before returning to the New York headquarters to serve as its in-house Director of Marketing.

Looking to take a break from the fast-paced agency life after the tragedy of 9/11, I decided to start my own independent consultancy, Chris Dobens Consulting, in late 2001. My work has focused primarily on providing media relations, copywriting, content marketing, social media, and web development services to businesses and other agencies.

In 2007, I was offered a chance to give back to my community by serving as the Marketing Director at Asphalt Green, a $13-million non-profit destination offering 36 programs to the public. During my tenure, I refreshed the brand and provided integrated communications support for the organization’s membership, programs, events, and development efforts. And I helped set multiple records for sales and fundraising activities while attracting more than 700,000 visitors per year to its 5.5-acre urban campus.

I was pleased with the results I had achieved at Asphalt Green, even in the face of repeated budget cuts. So, after spending a month in South Africa for the 2010 World Cup, I decided to pursue a new challenge and started an online soccer magazine, Total Footblog.

This foray into journalism and online publishing proved to be a very valuable experience for me. Not only did it help hone my copywriting and media relations expertise, but it also strengthened my digital marketing skills – including blogging, web development and management, SEO, content marketing, and social media. Unfortunately, publishing is far from profitable these days, so I eventually opted to shut it down and focus exclusively on my freelance consultancy.